- "Mobile Hire" nominated for the SAP Innovation Award 2025 by p78 and dm-drogerie markt
- Mobile-first recruiting solution accelerates time-to-hire with fast, location-independent feedback
- Cloud-based and seamlessly integrated into SAP SuccessFactors, suitable across industries
Mobile Recruiting for more efficient hiring processes
Employees in dm stores and logistics centers are deeply engaged in their daily tasks and often lack access to a computer. As a result, communication with recruiting teams was delayed, leading to longer time-to-hire cycles and making it more challenging to fill open positions quickly.
To address this, p78 and dm-drogerie markt collaborated to develop "Mobile Hire", a solution designed to enable hiring managers to complete recruiting tasks effortlessly - anytime, anywhere. Built on a mobile-only approach, the application is specifically tailored for organizations with decentralized structures. Originating from a direct business need at dm-drogerie markt, "Mobile Hire" was officially launched in January 2025.
Faster feedback, better decisions: Mobile Hire in action
With “Mobile Hire”, hiring managers can handle their recruiting tasks directly from their smartphones. The solution offers:
- Real-time feedback on candidates
- Centralized candidate information in a single application
- Clear to-do lists for outstanding recruiting tasks
- An intuitive, training-free user experience
- Seamless integration with SAP SuccessFactors Recruiting
"With Mobile Hire, we have revolutionized the hiring process by enabling hiring managers to make faster, more informed hiring decisions. Our SaaS solution leverages SAP SuccessFactors and Azure Cloud to streamline workflows, enhance collaboration, and reduce time-to-hire - demonstrating that innovation and efficiency go hand in hand“, says Andreas Gessner, Head of Employee Technologie at dmTECH.
The implementation of "Mobile Hire" has already delivered measurable results: The feedback time from hiring managers has been reduced by 58%. Additionally, hiring managers benefit from a significant time gain, as they can now complete their recruiting tasks flexibly and on the go. This eliminates previously reserved calendar time for recruiting tasks, which can now be used for other activities.
From Business Need to Innovative Solution: p78 as a Development Partner
As an IT consulting and services provider, p78 spearheaded the design, development, and implementation of Mobile Hire. Built on SAP SuccessFactors and Azure Cloud technologies, the solution ensures secure, scalable, and high-performance operations.
Andreas Gessner, Head of Employee Technology at dmTECH, highlights p78’s pivotal role: “p78 played a crucial part in bringing Mobile Hire to life. Their expertise in SAP SuccessFactors and seamless integration capabilities ensured a smooth implementation. By adopting a fully mobile approach, we have standardized our processes, making them location- and time-independent. This has significantly enhanced efficiency, accelerated time-to-hire, and strengthened collaboration across teams.”
The challenges that led to the development of Mobile Hire extend far beyond the retail sector. Many companies across industries face similar recruitment hurdles.
Ertan Zirh, Team Lead Products & 3rd Party Integration at p78, emphasizes:
"Mobile Hire addresses a widespread recruitment challenge - not just in retail. Companies in manufacturing, logistics, and field operations often struggle with similar hiring constraints. With this solution, we offer a flexible, future-ready technology that optimizes recruitment processes across industries while providing a fully mobile experience."
About the SAP Innovation Award 2025
The SAP Innovation Award recognizes companies that set new industry benchmarks by leveraging the latest SAP products and cloud technologies. Finalists will be announced on April 16, 2025, with the winners revealed on April 23, 2025.
About dm-drogerie markt
dm-drogerie markt GmbH & Co. KG is one of Europe’s leading retail chains for personal care and household products. With approximately 90,000 employees, dm continuously drives digital innovation to optimize processes and enhance the customer experience.
Further information on the SAP Innovation Award:
https://www.sap.com/idea-place/sap-innovation-awards.html
To learn more about the SAP Innovation Award 2024:
